DAVID OGILVY CONFESSIONS OF AN ADVERTISING MAN PDF

Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.

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Balance it out with a book about Bill Bernbach. It is a mistake to use highfalutin language when advertising mam uneducated people. Who is it for? I was also surprised to see his calling out for reform – both structural and moral – and couldn’t help thinking “oh, sir, if you knew how much worse it got.

Log in Log in. The consumers will all be women and men will be writing the adverts. David Ogilvy was a Madison Avenue ad man in the 50s and 60s, among drunken lunches, awards and 80 hours working weeks.

Confessions of an Advertising Man by David Ogilvy

Ten minutes after crossing a potential hire’s threshold I can tell he has a richly furnished mind, what kind of taste he has, and whether he is happy enough to sustain pressure. Tell the truth, but make the truth fascinating. It is also a slice of early s life.

But brains are not enough unless they are combined with intellectual honesty. Read his Rolls Royce ad to find out how to mine for content hooks. The agencies which are most successful in new business are those whose spokesmen show the most sensitive insight into the psychological makeup of the prospective client. To see what your friends thought of this book, please sign up.

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Confessions Of An Advertising Man : David Ogilvy :

Too many masters, too little money, too many objectives. You are spending other peoples’ money, and the fate of their company often rests in your hands. Your headline must telegraph what you want to say, and it must telegraph it in plain language. On hustling for domain expertise At the end of the second year, you will know more about gasoline than your boss, and will be ready to succeed him. The first time reading it, I didn’t really realise quite how relentless this effect was, until I found myself turning the last page.

Second, that Ogilvy makes advertisjng look like a noble profession, and as the way he practiced it, it was noble indeed. They are building empires by buying up other agencies, adveftising the consternation of their clients. Words captivate and enchant at the same time. Dec 04, Themistocles rated it liked it Shelves: David Ogilvy was an advertising genius. She wants all the information you can give her. Nowadays, we are always competing for attention and u Written in and still providing value!

Ten minutes after crossing a potential hire’s A candid, down to earth how-to-do quality business with integrity and honesty.

Frightened agencies lose the courage to give candid advice; once you lose that, you become a lackey. We use cookies to give you the best possible experience.

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Confessions of an Advertising Man

You might think the public would resent this trick, but there is no evidence to suggest that they do. Ogilvy, I believe, please please please release it on the Kindle.

Ogllvy 27, Monica rated it did not like it.

Goodreads helps you keep track of books you want to read. If you don’t enjoy what you are doing, I beg you to find another job He sold stoves to nuns, aj, and everyone in between. He never “wings it” or goes unprepared to any meeting or presentation even at that level where you would think he has developed a strong “intuition”.

Watching films were his school. Oct 03, Spencer rated it liked it. Your advertisements should convert their dreams into action – transforming potential energy into kinetic energy.

Confessions Of An Advertising Man. How to be the leading man in an agency, how to behave with clients to get accounts sometimesetc Handling accounts once you have go them is deadly serious business. We prefer the discipline of knowledge to the anarchy of ignorance. Nov 04, Peter Tieryas rated it it was amazing. A combination of mouth-watering photographs and specific instructions has brought the best results for British, American and Puerto Rican tourism.